2.26.2010

the concept of curatorship

i lost my drafting pencil.

anyways, this past week's PK was on the concept of curatorship. i feel like i somewhat unsuccessfully tried to explain it, or at least i just muddled it some. alas.

the idea basically was the presence of a "curator", if you will, in a guitar research or manufacturing company. just as a museum curator will collect, maintain, and organize works of art in the museum, a guitar curator will collect and organize lists of reviews and artists. in both cases the intention is to influence the target audience of each collection and show the values of the company or museum as a whole..in this way, it takes time to adopt or accept these ideas or perceptions. the most famous museums and guitar companies have time under their belts, but also loving "curators" who were willing to go all out and push against the status quo until they hit the "tipping point". [thanks mal] after that, people are automatically drawn to the product and to the facility or entity that hosts the product, and perceptions are much more solidified even when a person hasn't actually experienced it.

in this case, say, i've never been to the smithsonian or to moma but i know i'll have amazing experiences there, and if i wanted a rock solid instrument i know i could pick up any ernie ball music man or whatever other brand you choose.

regardless, the point of this week's PK for me was to understand more on what it takes for the collective guitar society to accept change...it takes a lot. what exactly, i haven't much idea yet but i know that the product must be able to consistently back up its hype, especially the hype generated and maintained on the product webpage.

cheers.

2 comments:

  1. i was just discussing your topic with a friend. i think that yes, your project is designing a better guitar, but i think that your greatest challenge that will go along with that will be just this: your curating the culture into accepting the change that you will propose. good luck on that.

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  2. wow ant, your post is my capstone :) Accepting change doesn't happen fast and it's mostly because we like what we know: the drivers of social acceptance and defense cause us to hold to the past, even when it's not longer financially profitable. If you have any sweeping breakthroughs on guitar society, let me know!

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